Branding and packaging.
“My only serious relationship is with pizza 🖤”
Becca is a new pizza place located in a hot Brazilian island, an amazing place to find your true love. Becca is the dream place for pizza lovers. Those who, after all failed love stories, were never disappointed by pizza.
Through this narrative, we created a visual identity that represents this atmosphere.
In a context of creativity and reinvention, its pizzas are not tied to traditional Neapolitan recipes, valuing experimentation in the kitchen and always bringing new flavors to the menu.
The entire identity sought to make the narrative of pizza lovers tangible. The brand illustrations follow a tattoo aesthetic, from the lines to their compositions. The menu subtly and subjectively refers to sexual positions: the illustrations represent “positions” and the flavor names came from Kamasutra.