New Black is an artistic collective that goes beyond being just a tattoo studio — it serves as a platform for artistic expression in its many forms.
In 2022, New Black approached us for a complete brand overhaul, aiming to translate its creative and free-spirited essence into a unique and impactful visual identity. The goal was to amplify the individuality of each artist within the movement, fostering genuine connections and inspiring those who seek innovation and exchange. The result is an identity that celebrates the collective and artistic expression in its purest form.
